Nokia hired Rassak Experience to help them understand what the future of the workplace would look like. Armed with a smart phone lent to me by Nokia and my Skype account, I hit the streets, college campuses, office spaces, and the Internet to find out. I interviewed current employees from around the world, students at top tier schools who were soon to enter the workforce, and third party contractors ranging from freelance developers to companies like Smart Design and IDEO. 

From these interviews, I created personas representing the main archetypes that Nokia should consider when designing the future office space.  I also edited the videos to capture the core statement that each person had. I then created a custom video player using Brightcove in order to present my findings to Nokia stakeholders from around the world. 

"Jessica" persona

How do you work? The faces of Nokia, present and future. Captured on a Nokia N96 and Skype. 


eWriter Platform


Project Type: New Product, Discovery

Platforms: Tablet, Content Management System

Sectors: Enterprise, Technology

Skills used: user research, prototyping, product strategy, ui/ux design


Ricoh Innovations, the R&D arm of the multinational office machines manufacturer Ricoh, contracted Rassak Experience to help them figure out to create a digital paper platform that would reduce paper usage.


I led user research and managed a team of developers. I interviewed people at medical offices, schools, and governmental agencies to gain insights into their pain points.  From explicit and implicit data findings, I created a  technical specifications. I then led the development team to in creating created a working prototype. The research and prototypes where then used by Ricoh to develop the enterprise digital paper solution platform, the eWriter.


Initial Sitemap

Initial Wireframes of backend






New York Public Library

Event Listings Discovery and Redesign

The library hosts over 50,000 programs, classes and exhibitions each year,  but due to poor internet architecture and no workflow for content creators, amongst other issues, the listings section of was nearly unusable. 

I worked with members of the marketing, event programming, and web strategy teams to create a better experience. There was a lot of general attendance data about the events, but there was no deeper information. I suggested user research, but there was initially pushback as many of the members of the team believed they already knew exactly what the users wanted. I was able to convince the group on the value of the research, and thus set out to discover who we really were designing for.  I was able to spend a week observing and speaking with Library patrons, both at branches and in their homes and offices. From this research, I was able to create personas representing the five main archetypes I encountered. I also discovered some insights that were all the groups desired, such as an easier to use search function and more photos.  I then brought my findings back to the group and led them through a design studio, yielding a sketch of the new site. I then created wireframes for both a desktop and mobile experience.

This is where the journey started, the old home page of the listings site.

From many interviews, I created personas illustrating the varied audience of the site.

I first created low resolution wireframes for desktop and mobile

After several feedback loops, I created a more detailed view that included interaction information.